Sometimes when it comes to running a business, we are made to make big decisions about our brands. ByGolden found themselves in this position when changes in regulations meant they had to rebrand and change their brand name. We wanted to make the rebranding process seamless for them, keeping elements of their original branding rooting the strategy behind their new identity, so it's fresh, but not unrecognisable to their audience.⁠⁠

We took them through our Brand In A Week service where we crafted a whole new logo, colour and type suite perfect for their salon signage, and we have also crafted some minimal appointment cards + price list to compliment them. ⁠