We Are Thirty Five
We work with design-conscious product brands to transform how they show up on social.
Blending editorial elegance with psychology-informed audience strategy, we help brands move beyond simply posting content to building social presences that feel intentional, aligned and commercially effective.
GUIDED BY THE THIRTY FIVE METHOD, WE DESIGN INTENTIONAL SOCIAL SYSTEMS WHERE CREATIVE DIRECTION, AUDIENCE INSIGHT AND STRATEGIC THINKING WORK TOGETHER TO SUPPORT LONG-TERM BRAND GROWTH.
The brands we work with already understand design and creative direction. What they often need is a clearer structure guiding how their brand connects with its audience online. Through the Thirty Five Method, we bring together aesthetic intelligence and psychology-informed strategy to create social ecosystems that feel as considered and intentional as the brands themselves.
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our founder, emily01 /A NOTE FROM OUR FOUNDER.
With nearly a decade working closely with product brands, one pattern became increasingly clear.
Many of these brands had exceptional products, strong creative direction and thoughtful visual identities. Yet their social presence often failed to create the same depth of connection or commercial impact that the brand itself was capable of achieving. Content looked refined on the surface, but growth felt inconsistent and the strategy behind the content was rarely clear.
Over time it became clear that the issue was not creativity. It was structure. Social media had become something brands simply needed to keep moving, rather than something intentionally designed to support how people discover, trust and ultimately choose a brand.
Just as importantly, many founders were being supported by agencies that focused on output rather than understanding. Content was produced, but without the level of immersion required to truly understand the brand, its audience or the ambitions behind it.
The Thirty Five Method was developed to address both of these challenges. Built from years of observing how design-conscious brands grow successfully on social, the framework combines audience psychology, brand alignment and refined creative direction to help founders build social systems that support meaningful growth over time. Rather than chasing trends or short-term engagement spikes, we focus on building intentional ecosystems that allow brands to connect deeply with the audiences they are here to serve, working alongside our clients as strategic partners in the process.
THE THIRTY FIVE METHOD
The work at Thirty Five is guided by a strategic framework developed after years of working closely with design-conscious product brands.
What became clear through that experience is that many social media agencies operate through fragmented services. Strategy may be developed separately from execution, content may be created without deeper audience insight, and brands are often left managing multiple moving parts without a clear system connecting them.
The Thirty Five Method was designed to solve this problem. Rather than approaching social media as a collection of individual posts, the method provides a structured framework that guides how a brand moves from initial strategic clarity through to long-term growth. Strategy, creative direction and audience insight are developed together, ensuring that every decision is grounded in a deeper understanding of the brand and the people it serves.
This integrated approach allows social media to function as a cohesive brand system rather than a collection of individual marketing activities.
The Thirty Five Method is the strategic framework guiding every partnership. Each stage of the method builds upon the last, guiding brands from initial diagnosis through to strategic execution and ongoing optimisation.
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From emerging product brands to established names, the founders we partner with share a common mindset. They care deeply about how their brand looks, feels and is experienced, and they recognise that building a meaningful presence online requires both thoughtful creative direction and strategic clarity.
We are proud to work alongside founders who value long-term thinking and brands that are built with intention.
01 /Otto studiosSERA & MATTINA02 /03 /Tandae04 /HRMN8MARIE CLAIRE
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VOGUE
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HELLO MAG CANADA
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GLAMOUR
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MARIE CLAIRE / VOGUE / HELLO MAG CANADA / GLAMOUR /
Our clients have appeared in leading publications:
Trusted by founders building brands with intention /
During my time with Thirty Five, I had my most booked-out, consistent months and received more dream enquiries than ever before.
“Working with Thirty Five isn’t just about having someone manage your content/socials, it’s about having a talented collaborator who truly cares about your business flourishing. If you’re feeling lost or overwhelmed with your social media presence and are looking for outside help, honestly, please just book that discovery call with Thirty Five. Em will immediately make you feel seen and understood, and she will help you find a safe space to land with one of her packages, and she’s great at making the process bespoke/flexible to accommodate what your brand actually needs at that moment rather than forcing a one size fits all solution on you.”
– emily clawson, aug studiosI cannot recommend The Consultancy enough, to any business owner.
“I was after a consultancy session that could break the instagram algorithm by telling me something I did not know, since I am already quite experienced in the field. I knew how instagram works, how to reach out, tips and tricks, yet there was something I was missing and couldn’t understand what it was. Emily unveiled that for me. But she did WAY MORE. She provided a very exhaustive wrap-up document and plan of action, while being available with the same care and professionalism throughout the following week after our session. For me, you were the missing piece. And I am sure for many others you’ll be just the same.”
– stephania, The journey design studioEmily is a great person to work with - she puts time and effort into content creation & is able to adapt quickly to the ever-changing nature of start-ups!
“Thirty Five came to help us prelaunch + when we were only just starting to post on social media. We were aware that it was going to be more challenging for them as we had no presence and were lacking content due to us being so early on in our journey. Despite this, they were able to get creative with content and really helped to build the hype on Instagram - gaining great traction! Emily is a great person to work with - she puts a lot of time and effort into content creation and is able to adapt quickly to the ever-changing nature of start-ups! They really kept us in the loop with fun social media trends and fashion trends too. Would highly recommend.”
– Simone, Need It For TonightThe beautiful graphics AND strategic content that Thirty Five have created for me have played a pivotal role in allowing me to grow!
“The most significant benefit was seeing my grid transform into a more cohesive and aesthetically pleasing layout, which attracted more engagement! This has led to increased brand recognition and set a high standard for my content. The beautiful graphics and strategic content that Thirty Five have have created also played a pivotal role in allowing me to grow my business to the point where I can expand my team which has been a huge goal of mine. The attention to detail, creative insights, and outstanding communication make for a rewarding experience. You're investing in a partner that genuinely cares about your brand’s growth and visibility on social media, and also investing in something that will save you SO much time.”
– Danielle Deamers, Create with Danielle
EVERY BRAND DESERVES THE STRUCTURE, STRATEGY AND PARTNERSHIP REQUIRED TO TURN CREATIVE VISION INTO SUSTAINABLE GROWTH.
Through the Thirty Five Method, we help design-conscious brands transform their social presence into a strategic extension of their business. Together we create the clarity, confidence and influence that define the brand’s next chapter.
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